Mario Perelli-Minetti Wine
The most important medium to a winery is the bottle itself. 15 – 20% of wine consumers don’t know anything about wine. The bottle must be attractive and quickly inform the consumer of the quality through various visual communications. It must differentiate itself from its competitors on a busy store shelf but still be something...
Bal-Sak & Zumer Sport
Bal Sak / Zumer Sport is a quirky company based in San Luis Obispo, California. They came to me with the awesome concept of a sports bag made of real sports leather. I came up with an identity that could be used across multiple sports. The brand quickly expanded from just sports bags to include...
Kids Day in the Park
To start off I have to say that this was a really fun project to work on. “Kids Day in the Park” is a weekend festival put on by a local non profit organization. The best part of this project was working in a group and having access to a couple of photographers. It was...
Telling Stories Visually
To all the designers reading this, you should really read the article. It was written by Kit Hindrichs of Pentagram Design and has a couple interesting nuggets of graphic design history.
Wine Maker Redesign
“Wine Maker” magazine is the leading publication for the wine making hobby reaching over 100,000 readers each issue. I felt that it would be interesting to redesign the magazine. A lot of time and research was made to understand the core subscriber. Currently the art direction is all over the place. There is no cohesive...
Nirvanix
This was a quick identity I made for Nirvanix; a online storage company down in San Diego. They were on a tight time schedule and needed the entire project finished and sent to the printers within 72 hours. The concept was brought to me by the companies’ marketing group. They wanted a logo that looked...
Bravado box series
The main focus for Bravado was to create a series of three individual sustainable packages. Bravado is a luxury watch company that expresses its quality through it packaging. The box is made out of a sustainable variety of bamboo and fastened using recessed magnets. Bamboos’ incredibly fast growth cycle makes it an environmentally sound and...
